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What Do I Pay You For Exactly?
Okay, so soulful pop yokel Joss Stone looks hot in this new video, but at the same time it highlights one of the things that really bugs me in music today.
What's that?
Well shoehorning some kind of hip-hop element into songs that don't need it. Clearly it's to make money, but it's infuriating and dumb as a box of rocks.
I wouldn't mind if it actually added anything to the record, but like many examples, the producer of this record has got some dude guesting on this track that spends most of his time saying "uhuh", "yeah" and "Joss Stone". Please explain to me what this actually adds to the song.
And exactly how was this recorded?
If it wasn't for the completely pointless, but obligatory, slow rap instead of a musical break I would have guessed the producer just said, "So mate, just whack-off to this video and we'll keep the recorder going."
Fine, I'm sure he won't be the only one enjoying Joss' new red-head look in that way, but most won't be keeping the sound of their vinegar strokes in digital form for posterity nor adding them to the record.
There is a wealth of talent in the hip-hop arena, I don't question that, but what in holy Frig is the point of getting someone to just "uhuh" over your record. Texas did this a few years ago to equally pointless effect.
And while I'm going on which part of Cornwall was that video shot in Miss Stone? Surely a more honest homage to your musical roots would involve a rendition of "I've Got a Brand New Combine Harvester" while sat outside some run-down Truro pub.